Titillating Types of Sound Effects in Language

Titillating Types of Sound Effects in Language Its a basic principle of modern language studies that individual sounds (or phonemes) dont possess meanings. Linguistics professor Edward Finegan offers a simple illustration of the point: The three sounds of top dont individually have meaning; they form a meaningful unit only when combined as in top. And its precisely because the individual sounds in top dont carry independent meaning that they can be formed into other combinations with other meanings, such as pot, opt, topped, and popped.(Language: Its Structure and Use, 5th ed. Thomson/Wadsworth, 2008) Yet this principle has an escape clause of sorts, one that goes by the name of sound symbolism (or phonaesthetics). While individual sounds may not possess intrinsic meanings, certain sounds do seem to suggest certain meanings. In his Little Book of Language (2010), David Crystal demonstrates the phenomenon of sound symbolism: Its interesting how some names sound good and some sound bad. Names with soft consonants such as [m], [n], and [l] tend to sound nicer than names with hard consonants such as [k] and [g]. Imagine were approaching a planet, where two alien races live. One of the races is called the Lamonians. The other is called the Grataks. Which sounds like the friendlier race? Most people opt for the Lamonians, because the name sounds friendlier. Grataks sound nasty. In fact, sound symbolism (also called phonosemantics) is one of the ways in which new words are fashioned and added to the language. (Consider frak, the all-purpose swear word coined by the writers of the Battlestar Galactica TV series.) Of course, poets, rhetoricians, and marketers have long been aware of the effects created by particular sounds, and in our glossary youll find numerous overlapping terms that refer to specific arrangements of phonemes. Some of these terms you learned in school; others are probably less familiar. Give a listen to these linguistic sound effects (an example, by the way, of both alliteration and assonance). For more detailed explanations, follow the links. Alliteration The repetition of an initial consonant sound, as in the old slogan of Country Life butter: Youll never put a better bit of butter on your knife. Assonance The repetition of identical or similar vowel sounds in neighboring words, as in the repetition of the short i sound in this couplet from the late rapper Big Pun: Dead in the middle of little Italy little did we knowThat we riddled a middle man who didnt do diddly.Twinz (Deep Cover 98), Capital Punishment, 1998 Homoioteleuton Similar sound endings to words, phrases, or sentencessuch as the repeated -nz sound in the advertising slogan Beans Means Heinz. Consonance Broadly, the repetition of consonant sounds; more specifically, the repetition of the final consonant sounds of accented syllables or important words. Homophones Homophones are two (or more) wordssuch as knew and newthat are pronounced the same but differ in meaning, origin, and often spelling. (Because peas and peace differ in the voicing of the final consonant, the two words are considered near homophones as opposed to true homophones.) Oronym A sequence of words (for example, the stuff he knows) that sounds the same as a different sequence of words (the stuffy nose). Reduplicative A word or lexeme (such as mama, pooh-pooh, or chit-chat) that contains two identical or very similar parts. Onomatopoeia The use of words (such as hiss, murmuror the Snap, Crackle, and Pop! of Kelloggs Rice Krispies) that imitate the sounds associated with the objects or actions they refer to. Echo Word A word or phrase (such as buzz and cock a doodle doo) that imitates the sound associated with the object or action it refers to: an onomatope. Interjection A short utterance (such as ah, doh, or yo) that usually expresses emotion and is capable of standing alone. In writing, an interjection (like Fred Flintstones Yabba dabba do!) is often followed by an exclamation point. To learn more about phonosemantics in the context of a wide variety of modern languages, have a look at the cross-disciplinary essays collected in Sound Symbolism, edited by Leanne Hinton, Johanna Nichols, and John J. Ohala (Cambridge University Press, 2006). The editors introduction, Sound-Symbolic Processes, offers a lucid overview of the different types of sound symbolism and describes some universal tendencies. Meaning and sound can never be fully separated, they conclude, and linguistic theory must accommodate itself to that increasingly obvious fact.

History of Holy Roman Emperor Otto I (Otto the Great)

History of Holy Roman Emperor Otto I (Otto the Great) Otto the Great (Nov. 23, 912- May 7, 973), also known as  Duke Otto II of Saxony, was known for consolidating the German  Reich  and making significant advances for secular influence in papal politics. His reign is generally considered to be the true beginning of the Holy Roman Empire. He was elected king Aug. 7, 936 and crowned emperor Feb. 2, 962. Early Life Otto was the son of Henry the Fowler and his second wife, Matilda. Scholars know little of his childhood, but it is believed he engaged in some of Henrys campaigns by the time he reached his late teens. In 930 Otto wed Edith, the daughter of Edward the Elder of England. Edith bore him a son and a daughter. Henry named Otto  his successor, and a month after Henrys death, in August of 936, the German dukes elected Otto king. Otto was crowned by the archbishops of Mainz and Cologne at Aachen, the city that had been Charlemagnes favorite residence. He was twenty-three years old. Otto the King The young king was bent on asserting the kind of firm control over the dukes that his father had never managed, but this policy led to immediate conflict. Eberhard of Franconia, Eberhard of Bavaria, and a faction of disgruntled Saxons under the leadership of Thankmar, Ottos half-brother, began an offensive in 937 that Otto swiftly crushed. Thankmar was killed, Eberhard of Bavaria was deposed, and Eberhard of Franconia submitted to the king.   The latter Eberhards submission appeared to be only a facade, for in 939 he joined with Giselbert of Lotharingia and Ottos younger brother, Henry, in a revolt against Otto that was supported by Louis IV of France. This time Eberhard was killed in battle and Giselbert drowned while fleeing. Henry submitted to the king, and Otto forgave him. Yet Henry, who felt he should be king himself in spite of his fathers wishes, conspired to murder Otto in 941. The plot was discovered and all the conspirators were punished except Henry, who was again forgiven. Ottos policy of mercy worked; from then on, Henry was loyal to his brother, and in 947 he received the dukedom of Bavaria. The rest of the German dukedoms also went to Ottos relatives. While all this internal strife was going on, Otto still managed to strengthen his defenses and expand the boundaries of his kingdom. The Slavs were defeated in the east, and part of Denmark came under Ottos control; the German suzerainty over these areas was solidified by the founding of bishoprics. Otto had some trouble with Bohemia, but Prince Boleslav I was forced to submit in 950 and paid tribute. With a strong home base, Otto not only fended off Frances claims to Lotharingia but ended up mediating in some French internal difficulties.   Ottos concerns in Burgundy led to a change in his domestic status. Edith had died in 946, and when the Burgundian princess Adelaide, the widowed queen of Italy, was taken prisoner by Berengar of Ivrea in 951, she turned to Otto for aid. He marched into Italy, took up the title King of the Lombards, and married Adelaide himself.   Meanwhile, back in Germany, Ottos son by Edith, Liudolf, joined together with several German magnates to revolt against the king. The younger man saw some success, and Otto had to withdraw to Saxony; but in 954 the invasion of the Magyars set off problems for the rebels, who could now be accused of conspiring with enemies of Germany. Still, fighting continued until Liudolf at last submitted to his father in 955. Now Otto was able to deal the Magyars a crushing blow at the Battle of the Lechfeld, and they never invaded Germany again. Otto continued to see success in military matters, particularly against the Slavs. Otto the Emperor In May of 961, Otto was able to arrange for his six-year-old son, Otto (the first son born to Adelaide), to be elected and crowned King of Germany. He then returned to Italy to help Pope John XII stand against Berengar of Ivrea. On February 2, 962, John crowned Otto emperor, and 11 days later the treaty known as Privilegium Ottonianum was concluded. The treaty regulated relations between pope and emperor, although whether or not the rule allowing emperors to ratify papal elections was part of the original version remains a matter for debate. It may have been added in December, 963, when Otto deposed John for instigating an armed conspiracy with Berengar, as well as for what amounted to conduct unbecoming a pope.   Otto installed Leo VIII as the next pope, and when Leo died in 965, he replaced him with John XIII. John was not well-received by the populace, who had another candidate in mind, and a revolt ensued; so Otto returned to Italy once more. This time he stayed several years, dealing with the unrest in Rome and heading south into Byzantine-controlled portions of the peninsula. In 967, on Christmas Day, he had his son crowned co-emperor with him. His negotiations with the Byzantines led to a marriage between young Otto and Theophano, a Byzantine princess, in April of 972. Not long afterwards Otto returned to Germany, where he held a great assembly at the court in Quedlinburg. He died in May of 973 and was buried next to Edith in Magdeburg. Resources and Further Reading Arnold, Benjamin.  Medieval Germany, 500-1300: a Political Interpretation. University of Toronto Press, 1997.â€Å"Otto I, the Great.†Ã‚  CATHOLIC LIBRARY: Sublimus Dei (1537), www.newadvent.org/cathen/11354a.htm.REUTER, TIMOTHY.  Germany in the Early Middle Ages c. 800-1056. TAYLOR FRANCIS, 2016.

How the standards for ascertaining the truth differ between the new Essay

How the standards for ascertaining the truth differ between the new scientific views of the world and traditional medieval views - Essay Example How the standards for ascertaining the â€Å"truth† differ between the new scientific views of the world and traditional medieval views? Scientists often came up with different facts, conclusions and theories but when this happens, the process of science helps in resolving these differences. Science is therefore viewed as valuable as the scientific methods and the scientific community can resolve any differences and come to a generally accepted conclusion because the overarching commitment of science is to â€Å"the truth† about the natural world. The medieval view of the world is based on old traditions and religious doctrines. Traditions defined people and their culture while religious doctrines defined the way people lived in the society. Christians sought to integrate traditions with religion and the result was one God, one church and one truth. These doctrines and traditions explained the world (Barret 12-13). All scientists are involved in the same enterprise of trying to explain how the world works. They believe in the scientific process of observation, experimentation and the development and evaluation of explanatory theories. The new scientific view seeks the absolute truth through scientific processes of observation and experimentation. It believes in the existence of fixed and unalterable facts and these can only be reached after detailed scientific investigation. The medieval standards adapted the truth to match their predetermined views. To them truth was based on tradition and religious views that defined what was true.

About myself Essay Example | Topics and Well Written Essays - 750 words

About myself - Essay Example I have an inner steering ambition and drive towards professional excellence in this career as I always envied being at the focal point to dictate a trend. I meet my marketing targets within stipulated timelines. Others see me as a quiet individual since I never get involved in verbal exchanges with them. I like analyzing circumstances and scenarios before commenting or giving inputs about them. I am a social individual with an inner unique ability of trusting others. My inputs towards assisting colleagues immediately after completing my tasks help them in rating me as a good partner. I entrust the members I work with, with all the tasks involved within the professional line. I enjoy working and coordinating groups since teamwork adds unto my knowledge and professional understanding. Sharing of ideologies within the groups enhances and increases my socialization abilities with others. An instant case proving my special abilities in socializing with colleagues is when I acted as a mediator in a conflict resolution process among colleagues. To overcome my weakness as a quiet person, I tend to engage my colleagues in innovation competitions that help to positively shift their view about me. The competition involves consultations hence the process increases my engagement with the colleagues thereby changing their perception about me. It is every individual’s dream to be successful in what he or she does. My role in the teams is coordinating and organizing marketing platforms to attract more clients. My deeper sense in research and creativity makes me critical personnel in this profession. In addition, the socialization ability helps coordinate and organize groups as a group leader to work jointly as a team for a common goal. However, my weakness is over expectations and pressure that I pile on the various group members

An Indian Muslim Wife Essay Example for Free

An Indian Muslim Wife Essay Religion plays an important part in family and society in most of the Muslim societies. Muslims and Christians are spread throughout the world and the puritanical Christian and Muslim wife based in the concepts of scriptures of both religions may be a part of the books only [Rashid, 2007]. Cultural influences, economic conditions and varying influence of religion in the society means that a Muslim wife of one society is not subject to the same kind cultural practices throughout the world. An Afghan or a Saudi Arabian woman is more likely to follow the local religious practices of modesty and veils, while most Muslim women in India only have to observe a modest dress code. The very traditional families or families of religious scholars may still observe the hijab, a dress similar to that worn by Catholic nuns [Women, Islam Hijab, 2007]. For the information given here, I contacted a few of Indian women in my locality and they happened to be of Muslim religion and agreed to share their knowledge and experiences with me [Indian Muslim Wife, 2007]. The first thing one hears in these conversations is that ‘there is no such thing as a typical Indian Muslim or Hindu Wife’. The society in many of the developing countries has vast difference between the rich and the poor, and there is also a fast developing middle class. The very rich have become largely anglicized and the English medium public education under the Cambridge/Oxford based schooling system has given them the perception of family life very similar to that of a European or American family. A few characteristics common to all Indian Muslim families are importance of family life, providing protective environment for the children, fidelity in marriage and finding spouse of Muslim faith. The Muslim wife of a rich Indian family is well provided for. She is normally well educated and even if she is not involved in her own career or business, she has to accompany her husband to social parties; she does not drink even if the Muslim husband has given up practicing the prohibition imposed by religion. A Muslim Indian wife is expected to be faithful to her husband. The pressure of the society is such that even if men were to astray, the wife risks the risk of being ostracized if she indulges in any such activities. Indian Muslim families normally have to live in an extended family. Looking after the parents is responsibility of the male children of the family. It is almost given that she any Muslim woman will have her in-laws living in the same house. Depending on their nature, it may be blessing to share a house with in-laws as a number of women can go out more freely to pursue their career or to attend the social functions while the elder members of the family can look after the children. Most rich Indian Muslim women can hire servants and only have to supervise the household responsibilities. The middle class Muslim Indian wife has many more problems. The man is the breadwinner and the woman looks after the house, brings up the children, looks after the in-laws if they are old and infirm and makes ends meet in relatively moderate income. The Indian middle class society is rather conservative and the religious restriction placed on Muslim middle class women due to conservatism restricts the freedom of movement, ability to work, choice of professions for women in the middle class Muslim families is also limited. The traditional families prefer to keep the women at home or if they have to work professions such as teaching, medicine and assisting family members in their business are preferred. The poor Indian Muslim wife probably suffers the most. They are married off at an early age by marriages arranged by their parents. Low income of the family means that Indian Muslim wife from a poor family has to work hard often in poor paid jobs as domestic servant or on farms. The full day work, however does not reduce her responsibilities at home as she has to do all the household work, cooking cleaning, looking after the husband and children and in laws too. The poverty-stricken family has to stay in huts or semi constructed houses in shantytowns and suffers all the problems of poverty. The Muslim Indian women are brought up in traditional ways and given Islamic as well as normal education. Divorce rates among Muslims are very low. This may also be a result of the problems in the society. Divorce carries some stigma, the women are allowed to re-marry and the young divorcees normally do. The pressures on families are economic, social and emotional. Break-up of family deprives the woman of financial support, women if they do not re-marry are not free to socialize or date as openly as in Europe/America.

King Leopold and the Belgian Congo Essay -- African History Essays

King Leopold and the Belgian Congo It is widely debated why exactly King Leopold decided to conquer the Congo, but the general consensus seems to be that it was out of the belief that â€Å"the highlands of the Congo may be as rich in gold as the mountains of the western slope of the American Continent† (Stead). In the mid-1870s, the King hired Henry Stanley, who was familiar with many parts of Africa, to help him go about conquering. During the following years Stanley stayed in Africa, talking various tribes into signing over their lands and rights. After this was completed the King officially took over the Congo, renaming it the Congo Free State. This was especially ironic because all natives of the country were either forced to give up their way of life in exchange for virtual slavery in the ivory trade, agriculture, or the rubber traffic, or die trying to escape fate. Leopold was undeterred by the amount of suffering and death in the Congo, brought on by his rule. Belgian soldiers and officials were known f or their cruelty in their methods to make, and then keep, Congo natives wo...

Million Dollar Baby

The theme of this story is achieving the American Dream of riches and fame, it’s also about the need for love and support. Frankie is a brilliant but unsuccessful boxing trainer who train a lot of excellent boxers but lack of success. Maggie is a natural boxer who tirelessly trains each day in Frankie’s gym even though he has rejected her requests that he trains her. She is at the age of 32 believes she has one last chance to make a life for herself in boxing. They are the loneness people that try to find meaning in their life. Both of them want success! Frankie is estranged from his daughter, who returns his many letters that all are unopened. Beneath his crusty exterior is a man crying for the love and acceptance of his daughter, so he goes to church every single day. There is an aching void in his heart. Maggie is a waitress from a white trash family. Her mother only cares about her welfare. Nobody cares about her in the family. She also lack of family love but she treats her family very well because of her strong will. Maggie dedication and hard work influence Frankie’s mind and he agrees to train her, but only in the basic and then he will turn her over to another trainer. At this point Frankie is still afraid to open himself up to Maggie who follows every word of his advice. As Maggie fights her way up in her boxing, Frankie establishes a parental relationship with Maggie. While Maggie’s mother ridicules her success is the ring, Frankie eventually arranges a million dollar fight for Maggie and they actually success. Also the movie always mentions the guy who is called Danger. He is a innocent and optimistic young boy who always come to Frankie’s gym to practice but is not a nature boxer. Being successful in boxing is also his dream. The remorseless fact blows him into the depth of despair. Although he comes to the gym every day to practice, he can’t even fight back to the black guy. Now he know boxing is not as easy as his imagination. For this reason he disappears some days. But eventually, he comes back with his confidence. This is the irony in this story, even though you work hard, it’s not always a good outcome. He realized that he is not suit in boxing but the worshipful part is he still coming to practice tireless when he is awakened by Mr. Scrap. At least he flights for his dream and doesn't live in a ordinary life like Maggie’s mother. Maggie’s mother doesn’t have a job because she is lazy and she lives on the welfare. She doesn't have a dream and doesn't care about her own daughter. The only thing she concerns is money even though her own daughter is on the verge of death. At the top of the life of Maggie’s boxing, she is being a paralytic by the accident. The pain is intolerable for Maggie, she ask for ending her life. She does the most valuable thing in her life that she is satisfied with the brilliant achievements in the twinkling of an eye. She enjoys the process of boxing that she has never ever been regret of being a boxer. Lying on the bed is against to her believe – never have a original life. People in the world all are never and ever be the same because of difference dreams. They are finding the meaning of their lives. Maggie chooses to end of her life to wind up her finally dream. This story tell us, everyone has a right to pursue the dream. Just go for it, it might be failure but at least we try and our life will be unordinary. If we keep proceeding in the way of our dream, even though we fail we still get more than the other who live in an ordinary life.

The Bahamas aspired to global leadership and recognition as a “Center of Excellence” in the delivery of services

The Bahamas aspired to global leadership and recognition as a â€Å"Center of Excellence† in the delivery of services. Excellence is not a skill it is an attitude. Explain what you think this means, providing examples. The Bahamas has aspired to global leadership and recognition as a center of excellence in the delivery of services. Aspirations of global leadership cannot be accomplished without excellence. In order to be a leader globally you need dedication, commitment and you need to be excellent in every aspect of your job. Since tourism is a major industry in the Bahamas, we have to be diverse and able to deliver the services we offer with class and pride. If we want a strong continuity of tourism we must provide the services that we have to the tourist with quality, distinction and superiority. For example, seeing as we provide beautiful beaches to our tourists, we cannot leave the beach unclean or polluted. We must keep the beaches clean so that more tourists would want to come back to our country. We also have to keep in mind that even though out country is very unique from other places, we are still in competition with them, if we don't provide exceptional services then our tourists will go to places that do provide exceptional services. How our delivery of services is received by the tourist will determine whether the tourism industry will have a major effect on our economy. Excellence can have a number of meanings, it can be defined as (1) the quality or state of being outstanding and superior or (2) a feature in which somebody or something is superior and outstanding or (3) something in which something or someone excels. In other words excellence can be said to be the state or quality of excelling. It is superiority, or the state of being good to a high degree. Excellence is considered to be a value by many organizations, in particular by schools and other institutions of education, and a goal to be pursued. The pursuit of excellence is not to be a quest for superiority, and is not about competition, which is usually done for one's own glory or significance or for the praise or applause of men. Excellence means being your best,being better tomorrow than you were yesterday and matching your practice with your potential. It can be said that excellence is not a skill but an attitude bcause a skill is an ability, usually learned and acquired through training, to perform actions and an attitude is a personal view of something, an opinion or general feeling about something. Excellence cannot be learned or acquired through training. A parent or teacher cannot teach a child to be excellent; he or she can only teach that child to have an attitude of excellency or to have a positive mindset of being excellent. If someone has a strong personal view of being excellent then that person has a greater chance of succeeding in that endeavor. There is a greater chance of experiencing Excellency because if you have a positive outlook on life and you believe that excellence is an attitude that starts on the inside you will never fail. Everything starts out as a seed that grows from the inside. Excellency is the attitude that starts on the inside of a person.

Club to catwalk

Club to catwalk Club to Catwalk, page 10Club to Catwalk: critical analysisDuring the whole period of human existence, not a single thing was changed as much as fashion. One might even say it was too pretentious and for its sake people first created and then wore the most unbelievable and incredible costumes, rose above all on high platforms and adorned everything with amazing hairstyles ... only for fashion's sake! As the saying goes "Always dress to impress, so that others would think you're also in the trend. The main peculiarities of the '80s fashion were the unique ideas of the designers. The words "NO", NOT RIGHT" simply did not exist, as everything made people gasp and take after the new trends that alighted the life of the British capitol.Some people think that during the last few years, fashion did not introduce anything brand new. Everything was well known and even predicted from year to year.Vivienne Westwood in LondonPeople are now wondering whether this is the end of fashion as we know i t, and will the pacemakers of fashion turn their attention to the long past trends of the former decades in order to get more ideas and inspiration.London Fashion of the '80s is the topic that has come to the mind of Claire Wilcox, VA's curator of the most vibrant and vivid exhibition in the past years - "Club to Catwalk. London Fashion of the '80s". One of the co-curators describes this exhibition as a showplace of the 'timely creative period that by many was unappraised and misunderstood' ('Club to Catwalk: About the Exhibition', 2013).Looking upon the subject at first glance a question arises as to why this exhibition is held now. However, Claire Wilcox answers herself, as she did in an interview to the Grazia Daily...

15 NeuroMarketing Mind Hacks You Need To Be Using

15 NeuroMarketing Mind Hacks You Need To Be Using Can we really hack into the minds of our buyers and influence their decisions?  Some say we can, and theyve got the evidence to prove it. Research suggests that there are definite behavioral patterns that most people follow almost automatically, and understanding those patterns gives you  an edge in your niche. 15 NeuroMarketing Mind Hacks You Need To Be Using via @LarryGMaguire The Power Of  NeuroMarketing Since the time of the advertising greats like Claud C. Hopkins, the role of psychology in the decision making and buying habits of people  has been recognized and well documented. It has birthed a field of study commonly known as NeuroMarketing. And its findings will  give you deep insight into your buyers' and readers' behavior  to understand  what works and what doesn't in convincing them to buy from you. Call it what you like, NeuroMarketing or otherwise, the truth of the matter is everything you do on your site affects the perception of you and your product or service in the mind of your visitor. So, let's take a look at  the  NeuroMarketing  tactics and strategies that have been tried, tested, and shown to be effective at relaying our message to our buyers in their terms. Design  Your Content To Be Easily Recognized Design certainly influences your reader and positions your credibility from the get-go. So here are a few design hacks that will help you build your brand and grow your readership. 1. Brand your content to be recognizable anywhere it shows up. Research suggests  that we do indeed process advertising even if we don't consciously consider it. Big brand marketers know that once they build brand momentum, they need to continue building awareness their message. Think of when you ask yourself, â€Å"Where did I see that before?† Once you build brand momentum, continue building awareness for your message. #neuromarketingHow you can use unconscious branding. First, look into  branding for your blog. To make an impact, use your brand logo everywhere. Here  are  just a few examples of how you can do this: Insert your logo in your custom blog post images. Use your logo in your email signature. Insert your logo in your social media header images. Attach a branded image to your tweets and other social media posts. Use the same profile image across all platforms on the Internet. 2. Use color that connects with the emotions you want your readers to feel when they interact with your content. People make up their minds within 90 seconds of their initial interactions with products. About 62†90% of the assessment is based on colors. To top that off,  certain colors affect people in different ways, depending on our experiences.  Generally, it is agreed that certain colors evoke set  feelings in most people, and when  marketers use these colors, then they can influence people to make the right decisions. People make decisions within 90 seconds of seeing your product.  #neuromarketingHow you can use color in your marketing. Julie Neidlinger  already covered this  perfectly  in her post  about the psychological effects of color on your readers. Check out that robust post for tons of detail on this topic. 3. Use fonts that help your readers focus on the message rather than the design. The use of font type and style has a direct effect on the number of eyeballs that browse your content. Certain typefaces are associated and work well with particular professions, so choosing one that communicates your message  and matches your brand will help you connect with your readers. How to use typefaces correctly. I use Canva quite a lot. I think it's a great tool for building custom images with a good selection of Google fonts to choose from. I tend to use two typefaces in my custom images in order to keep my message consistent. Consider the following when selecting fonts for your blog and designs: Choose a look and feel that communicates your message. Stay consistent and use the same typefaces throughout your material. Use bold where necessary to increase the impact of one or more words in a sentence. Play around with color to contrast your message. Play with kerning. Kerning is the space between letters and can impact your message quite a bit. Center your text on an image or in the body of an article to  increase the impact. Check out this article and this one to understand the effect of typeface on your designs. 4.  Lay out your content so scanners can easily understand everything without reading it. Make your content as readable and scannable as possible. Bullet point key points or features and break your content up with images and quotes. Lay out your content to be easily scannable. #neuromarketingHow you can format for scanning. Lists: List posts are one of the most popular and shared post types. Use lists to break out important points that you want your readers to take away from your material. Don't just use boring default bullets, try make your bullets or numbers stand out more by using color or an image icon. Subheads:  Subheads expand on your heading and provide the reader a little more detail about your article or offer while further inviting the reader to move further into your content. Custom Images:  Use Canva to create custom images that you can place strategically within your posts, again, to highlight important points you want your readers to share and take away. The Sumome plugin allows your readers to share these images with a predefined tweet accompanied by your Twitter handle. Great for spreading the word! :  Use   a couple of times within the body of your posts to highlight or close out on an important point.  Ã‚  also allows your readers to quickly share your content with followers on Twitter. Break up long strings of text in your content with lists, subheads, and images. #blogging5. Suggest  action  with images. You have only 50 milliseconds to make an impression.  The  images you create, or get from other sources online and use on your site, will determine who you are and what you represent in the minds of your visitors quicker than a scalded cat off a hot stove. In Western society, your readers' eyes move top to bottom and left to right. And the reason for this is pretty obvious: It's the same way people read a book. If you use images of people, then the direction of their gaze can direct your readers' attention to where it's needed. Check out the highest converting landing page on LeadPages: How you can use images to direct your readers to action. In the image above, note the direction of the gaze of the pretty girl toward the opt-in box. It directs the visitor to take action and enter their info. You can use images to coax a particular response from your visitors. Make Your Readers Comfortable To Gain Their Trust Subliminal intention  passes below the normal limits of perception. So there are a few things you can do to help your readers feel comfortable with your brand  right from the get-go. 6. Show you’re confident, and your readers will be confident in your content and products. Research  shows that people readily accept the opinions of those they see as confident, even though past record may not be perfect. You can take advantage of this and give people what they want according to their preferences- you simply need to find out what floats their boat, and be confident in  your convictions. How to display confidence in your writing. Well there's only one real answer to this, and you certainly can't fake it. Research. Research until you get to the core of the information, and you will  have the ability to deliver the required information with certainty. There's a lot of rehashing of information online with many bloggers simply compiling information from others which results in vacuous content with no real substance whatsoever. If you want to display confidence in your writing, you must research deeply. Get off the fence, give your own opinion, and be definite about it. Find the research articles and link to them directly where you can. 7. Publish positive content to gain positive readers. Positive content performs better than negative  and is more likely to go viral.  Researchers  found that although content that is positive achieves greater virality, the content must arouse a high degree of positive emotion. Positive + emotional content is more likely to be shared. #neuromarketingThey also found that negatively centered content can also make the list if it arouses this high degree of emotion. How to use positive affirmation. Well, it's simple really. Focus on delivering your chosen message in a positive light. You may need to show your readers the potential negative effect of them doing the opposite, or taking some other choice, but you do want to finish on a positive note giving the benefits. Including a story of some personal experience can often deliver that x factor that makes the difference. Once you demonstrate that you understand them, offer them the solution to their problem. Your solution. 8. Help your readers easily understand what they don’t know. People avoid the unknown like the plague. If a product has little information or appears to be unfamiliar, then a buyer won't choose it. In other words, people are more likely to choose something they know the results of, preferring a known probability over an unknown probability. How to use the ambiguity effect. Offer Metaphors: When offering someone an option, try to deliver it with the addition of a metaphor. Metaphors help bring comfort, meaning, and familiarity to making choices. Make It Easy:  Keep the option you'd like your reader to select  simple and to the point, clear and concise. Use Stats: People trust statistics and rarely do their own research. Be the resource to use this to your advantage. 9. Make your content so easy to understand that it’s a no-brainer to check out your stuff. Familiarity brings cognitive fluency and reinforces the idea that repetition is the mother and father of all learning.  Fluency is the ease or difficulty in completing a mental task and can really influence your visitors' decision making. How you can use cognitive fluency. Make it easy for your readers to digest your information and make decisions. Publish consistent content that is easy to read and requires little effort to understand. Help your readers complete simple mental tasks to influence their decision making. Use subheads, images, and bullet points to break up the content. Write sentences no longer than 25 words, and paragraphs no more than 3 sentences long. Use white space to your advantage- use a less is more approach. Offer a clear call-to-action on every page and think about including it several times on the page. Write Your Blog Posts To Captivate And Maintain Readership Keeping and maintaining readership is super important, and you can use the psychology of marketing to keep folks interested. 10. Write awesome headlines that inspire action. Benefit + Time + Outcome is a headline formula that has been proven to be very effective. You obviously need to be selective about the number of words you use and how you put them together, but the formula works. The elements of the formula  don't always need to be included, but it seems to be very effective when they are all together. The elements break down like this: Benefit:  Outline the benefit to the reader in their terms and as simply as you can. Time:  Include a time frame when they can expect to reap the rewards of using the system. Outcome:  Show what the outcome will be if the reader uses your system. 11.  Draw on emotion to make a lasting impression. Emotion sells. I was at a business network meeting, and one of the fundraising members  showed us a YouTube video of a group of children who were the casualties of the Chernobyl nuclear disaster in the 1980s. Well, I can tell you there wasn't a dry eye in the house!  Needless to say he filled his contribution bucket that night. The point is: Emotion sells. When you  rock emotional energy in your writing, you're  well along the way to capturing the attention of your readers. But how do you achieve that? How you can use emotion in your articles. Include  your own emotional connection with the content you are producing, and choose words to  convey emotion. Try this list of power, emotional, common, and uncommon words to  add greater impact to your articles. Also use the headline analyzer  to measure the effectiveness of your headlines and subheads. No tears in the writer, no tears in the reader. - Robert Frost 12.  Build awareness with lots of touch points. Attention bias is where consumers are influenced overwhelmingly by their recurring or established thought patterns. An example of this is where you might have a love of hats. This love of hats leads to a tendency to notice hats above all other clothing. Marketers take advantage of this behavior pattern all the time.  They want to become established in your thought patterns.  And they start young, understanding that the earlier they get hold of you, the better is it for their brand recognition later. How you can use attention bias. Keep at it. Whatever methods you are using to get your brand out there, keep doing it. You must stay in the minds of your readers. Publishing and sharing something is better than nothing, and the more you get your stuff under the eyeballs of readers, the better. Post on social media every day. Blog consistently. Share your stuff again and again. Repost your articles on sites that are happy to accept them Guest post original articles. 13.  Use social influence to inspire engagement. People appear more attractive in a group than in isolation- that's the cheerleader effect. No one likes to be isolated. Group mentality has great momentum and influence in the decisions of your buyers. People naturally want to stay in the crowd where it's safe, so you can find ways to appeal to that bias. How you can use the cheerleader effect. Use a bunch of testimonials together, rather than only one or two. Use reviews as a means of showing other people's engagement with you or your product. 14. Confirm what your readers want to hear. Confirmation bias is the human tendency to search for and interpret information in a way that confirms our  preconceptions. Well, give 'em what they want and don't try to change their mind. If someone is already predisposed to your solution, then they will likely buy.

Consumer behavior Research Paper Example | Topics and Well Written Essays - 3000 words

Consumer behavior - Research Paper Example ect, the study of consumer behaviour is very essential for developing proper marketing strategies and appropriate product lines for automotive products. In general, there are many factors that influence consumer behaviours. Gilligan and Wilson have identified four primary factors that influence consumer behaviour and these are cultural, social, personal and psychological (Gilligan and Wilson, 2003, p.226). However, in automobile industry, the perceptions and preferences of consumers vary according to nature, unity, durability, safety, price and technology of automotive products. This paper will attempt to discuss consumer behaviour for non commercial automobile products like cars, bikes etc. The automobile products are consumer durable goods with high prices and a large variety of automobile products are available for different consumer groups. The primary objective of this paper is to analyse various consumer behaviour issues related to automobile products and to apply relevant consumer behaviour models in order to resolve them. This paper will deal with two main sections. The first section will present my own thoughts and opinions towards automobile products. The next section will attempt to identify the existing consumer behaviour issues for non-commercial automobile products. Various theories and models will then be applied to resolve these issues. Finally, the conclusion will reflect the major findings of this paper. Automobile industry has experienced the most frequent changes in the last decade. Development of technology and increase in consumer demand are two vital factors responsible for the growth of this industry. This has also led to the increase in competition among the automobile manufacturers. The companies are trying to introduce latest technologies for developing new motor cars that can match the expectations of existing customers. In this industry, the expectations of consumers vary significantly and the automobile companies are aiming to meet

Evaluation of the Software Project (Travel App) Research Paper

Evaluation of the Software Project (Travel App) - Research Paper Example From the software application Travel App., usability of the system has been considered and met in the design of the application. It is very easy to learn and understand as the number of buttons used has been minimized completely. Where fewer buttons are used, the user of the system has time to glance at them through at once to get the intended button with ease. The way the buttons have been labeled is another aspect that makes the application easy to learn and use as the instructions to be input are clear and precise. Even a naà ¯ve user can confidently use the system without any form of problem. It has been designed using the user-centered design as the clarity of the buttons dictates. A good designed user interface facilitates completion of tasks by users of the system without requiring them to pay more attention to the system. The manner in which a good interface is designed should facilitate its usability. This is achieved through balancing of the visual components and the techn ical functionality of the system when designing it, as it ensures development of usable, operational systems that are adaptable to changing user needs. It can therefore be concluded that the Travel Application has been designed in a usable manner as it meets most of these requirements in the way it has been designed and developed.