Brand and Indian Medical Association Free Essays

Dettol Introduction Dettol is a brand which has been protecting India for more than 75 years. DETTOL is a brand of Reckitt Benckiser and has stood for â€Å"trusted protection† in India since 1933. The brand is endorsed by the Indian Medical Association and has consistently been voted as one of India’s Most Trusted Brands (ORG Marg Brand Equity Survey). We will write a custom essay sample on Brand and Indian Medical Association or any similar topic only for you Order Now Introduced in 1933, initially used for cuts and wounds, Dettol soon took a life of its own in every Indian home. Families used it in myriad ways of – wherever they felt the need for disinfection. Interestingly this multi-usage of Dettol Antiseptic Liquid paved the way for the next generation of Dettol Dettol Soaps was born in 1984, giving consumers the same trusted protection for a â€Å"100% bath†. Soon followed Dettol Shaving Cream for protection during shaving and Dettol Plasters. Dettol Liquid hand wash came in 1994 for protection in every hand wash and recently in 2007 Dettol Body Wash was introduced – offering the protection of bathing in a modern, convenient format. Sources of information Methods of production a. Raw material With a soft nature, each soap contains healthy ingredient, help killing the bacteria and removing dirty and other harmful material while bathing. Adopt international advanced anti-bacteria technology, the high-effective agent not only can kill the bacteria when washing, but also can form a protection in the surface, resisting the bacteria during the next 24 hours. Add natural fruit essence and nourishing ingredient, which penetrates into the skin from outside to inside. b. Machine Competitor Savlon, Suthol Soap industry: Lifebuoy, Lux, Santoor, Savlon, Gogrej No. 1 Advertisement Dettol advertising starting in 1960s has centered on educating consumers on the need for protection from germs, while offering solutions to manage the problem of germs wherever and whenever they may occur. Starting then and till now Dettol advertising has celebrated the role of a mother in protecting her family Dettol launched Dettol Surakshit Parivar, a nationwide campaign, in association with Indian Medical Association (IMA) Problems Solutions Our suggestions Conclusions How to cite Brand and Indian Medical Association, Essay examples

Brand and Indian Medical Association Free Essays

Dettol Introduction Dettol is a brand which has been protecting India for more than 75 years. DETTOL is a brand of Reckitt Benckiser and has stood for â€Å"trusted protection† in India since 1933. The brand is endorsed by the Indian Medical Association and has consistently been voted as one of India’s Most Trusted Brands (ORG Marg Brand Equity Survey). We will write a custom essay sample on Brand and Indian Medical Association or any similar topic only for you Order Now Introduced in 1933, initially used for cuts and wounds, Dettol soon took a life of its own in every Indian home. Families used it in myriad ways of – wherever they felt the need for disinfection. Interestingly this multi-usage of Dettol Antiseptic Liquid paved the way for the next generation of Dettol Dettol Soaps was born in 1984, giving consumers the same trusted protection for a â€Å"100% bath†. Soon followed Dettol Shaving Cream for protection during shaving and Dettol Plasters. Dettol Liquid hand wash came in 1994 for protection in every hand wash and recently in 2007 Dettol Body Wash was introduced – offering the protection of bathing in a modern, convenient format. Sources of information Methods of production a. Raw material With a soft nature, each soap contains healthy ingredient, help killing the bacteria and removing dirty and other harmful material while bathing. Adopt international advanced anti-bacteria technology, the high-effective agent not only can kill the bacteria when washing, but also can form a protection in the surface, resisting the bacteria during the next 24 hours. Add natural fruit essence and nourishing ingredient, which penetrates into the skin from outside to inside. b. Machine Competitor Savlon, Suthol Soap industry: Lifebuoy, Lux, Santoor, Savlon, Gogrej No. 1 Advertisement Dettol advertising starting in 1960s has centered on educating consumers on the need for protection from germs, while offering solutions to manage the problem of germs wherever and whenever they may occur. Starting then and till now Dettol advertising has celebrated the role of a mother in protecting her family Dettol launched Dettol Surakshit Parivar, a nationwide campaign, in association with Indian Medical Association (IMA) Problems Solutions Our suggestions Conclusions How to cite Brand and Indian Medical Association, Essay examples

Making Capital Investment Decisions †MyAssignmenthelp.com

Question: Discuss about the Making Capital Investment Decisions. Answer: Evaluating whether Jason should start TOYEE business: Option 1 Year Cash inflow Cumulative cash flow 0 $ (40,000) $ (40,000) 1 $ 8,500 $ (31,500) 2 $ 11,700 $ (19,800) 3 $ 15,950 $ (3,850) 4 $ 16,400 $ 12,550 5 $ 23,700 $ 36,250 Internal rate of return 21.79% Accountingrate of return (Average Income-Depreciation) / Average investment Accounting rate of return ($15,250 $6,300) / (($40,000-$8,500)/2) Accounting rate of return $8,950 / $15,750 Accounting rate of return 56.83% Payback period Year + (Cumulative cash flows / initial cash flow) Payback period 3+($3,850 / $16,400) Payback period 3+0.23 Payback period 3.23 years Table 1: Identifying the IRR, Payback period and NPV of Option 1 (Source: As created by the author) The above table 1 mainly helps in depicting the relevant IRR, Payback period, and NPV of option 1, which could allow Jason to increase their profitability. Furthermore, the investments in TOYEE might mainly increase the overall profitability of Jason, where it might provide an IRR of 21.79%, which is relatively higher than the required return of 5%. This high-end returns that is been provided by the investments in TOYEE is relatively adequate, which could allow Jason to generate higher returns. The overall returns provided by investment in TOYEE are relatively adequate, which could directly help in improving its returns in future. The overall IRR return mainly indicates that minimum return that is provided by the company over the period of time when investment in TOYEE is conducted. Abor (2017) argued that identification of internal rate of return allows managers to pin point projects that could provide the quickest retune from investment. However, Alkhamis et al. (2017) mentioned th at use of IRR valuation mainly allows organisations to identify relevant projects, which has the quickest return from investment. The overallaccounting rate of return was mainly at 56.83%, which depicts the relevant return, which is generated by the investment. The overall ARR is relatively higher than 5% required rate of return, which mainly depicts the relevant income that could be generated by investment. Cucchiella, D'Adamo and Koh (2015) stated that with the help of ARR method mentioned companies are mainly able to measure the overall profitability that might be generated from investments. On the other hand, Castellucci et al. (2016) argued that ARR directly ignores the time value of money, which is an essential part of project evaluation. The overall payback period of investment in TOYEE is mainly at 3.23 years, which could allow the organisation to attain the relevant investment within the time of 3 years and 2 months. Companies to identify the minimum time mainly conduct the evaluation payback period, which is taken by the project to return the initial investment. Kostesek et al. (2015) stated that payback period is mainly identified, as the viable option of investment appraisal technique, where managers are able to identify projects that could quickly provide the relative return from investment. On the other hand, Kwan et al. (2015) criticises that payback period does use time value of money, which reduces the overall viability of the investment. Portraying the 5 year projected cash flow of Revell Inc: Particulars 2018 2019 2020 2021 2022 Cash flow from operating activities Net Income $ 5,790 $ 7,050 $ 7,400 $ 7,766 $ 7,606 Add back non cash expenses depreciation $ 123 $ 1,115 $ 1,244 $ 1,380 $ 1,523 Subtract gains and add losses Other income $ 874 $ (469) $ (497) $ (527) $ (559) Subtract increase and add increase in current assets Accounts Receivable $ 227 $ (611) $ 271 $ (637) $ 262 Inventory $ 33 $ (133) $ (92) $ (144) $ (105) Prepaid Expenses $ 340 $ (96) $ (101) $ (106) $ (111) Add increase and subtract decrease in current liabilities Trades Payable $ (10) $ (93) $ 215 $ (67) $ 203 Accrued Liabilities $ (700) $ 242 $ 254 $ 266 280 Income Tax Payable $ (6) $ (80) $ 6 $ 10 $ 6 Cash flow from operations $ 6,671 $ 6,925 $ 8,700 $ 7,941 $ 9,105 Cash Flow from Investment Property, Plant and Equipment, net $ 167 $ (686) $ (626) $ (593) $ (550) Long-term Investments $ 1,998 $ (347) $ (367) $ (390) $ (413) Other Non-Current Assets $ 656 $ (556) $ (584) $ (611) $ (641) Cash Flow from Investment $ 2,821 $ (1,589) $ (1,577) $ (1,594) $ (1,604) Cash flow from financing Notes Payable $ 147 $ 377 $ 227 $ 373 $ 235 Long-term Debt $ (496) $ 167 $ 104 $ 171 $ 107 Share Capital and common stock $ 588 $ 532 $ 329 $ 544 $ 342 Cash flow from financing $ 239 $ 1,076 $ 660 $ 1,088 $ 684 Total change in cash $ 9,731 $ 6,412 $ 7,783 $ 7,435 $ 8,185 Cash at beginnings $ 4,308 $ 4,979 $ 4,987 $ 4,996 $ 5,005 Total Cash inflows $14,039 $11,391 $12,770 $ 12,431 $ 13,190 Table 2: Mentioning the Cash flow statement of Revell Inc (Source: As created by the author) Depicting the best options, which could be used by Jason for improving its return from investment: Projected cash flow of Revell Inc. Year 2017 2018 2019 2020 2021 2022 Projected cash flow $ (37,500) $ 14,039 $ 11,391 $ 12,770 $ 12,431 $ 13,190 Cumulative cash flow $ (37,500) $ (23,461) $ (12,070) $ 700 $ 13,131 $ 26,321 Required rate of return 5% NPV $17,795.38 Payback period 2.95 Years IRR 21% Table 3: Mentioning the IRR, Payback period, and NPV of Revell Inc (Source: As created by the author) Projected cash flow of Tamiyah Inc. Year 2017 2018 2019 2020 2021 2022 Projected Cash Flow from operating Activities $ (37,500) $ 18,560 $ 21,260 $ 26,850 $ 21,450 $ 17,430 Cumulative cash flow $ (37,500) $ (18,940) $ 2,320 $ 29,170 $ 50,620 $ 68,050 NPV $53,957.51 Payback period 2.89 Years IRR 48% Table 4: Mentioning the IRR, Payback period, and NPV of Tamiyah Inc. (Source: As created by the author) After the evaluation of overall Table 3 and table 4 relevant investment option for Jason could be identified, which would help in increasing its over or return from Investments. Table 3 mainly provides the overall investment appraisal evaluation of Revell Inc, where NPV, IRR, and payback period is depicted. The use of NPV, IRR, and payback period could help in identifying the most viable investment option that might increase the return. However, after the evaluation it is estimated that the cash inflow of Revell Inc is a relatively lower than Tamiyah Inc. Furthermore, this is the main reason why Jason should invest in Tamiyah Inc, as it might increase its overall return from investment. Larson and Gray (2013) mentioned that all the investment appraisal techniques do not provide the same level of evaluation, as they have both cons and pros. The above tables also defect the relevant investment appraisal calculation, where payback period of Revell Inc is at 2 years 9 months, NPV is at $17,794.99, and IRR is at 21%. However, in comparison to Tamiyah Inc it is relatively lower, as it has payback period of 2 years 8 months, NPV is at $55,957.51, and IRR is at 48%. The overall calculations depicted in the above statement mainly identify Tamiyah Inc, as the most viable option which could help Jason to improve its overall return from investment. Pechmann, Scholer and Ernst (2016) argued that Investment appraisal techniques mainly loses its friction if adequate evaluation of data is not conducted, which nullifies all the result provided by the methods. On the other hand, Malek et al. (2017) stated that investment appraisal technique allows organisation to evaluate the project on the basis of time value, which helps in discounting all the relevant future cash inflows. After the overall evaluation of different projects and appraisal techniques, it is estimated that Jason must invest in TOYEE and Tamiyah Inc, as both the investment could provide the relevant returns. Hence, the investment could provide a return higher than 5%, which could help in increasing the capital value in future. Mentioning why managers use IRR rather than NPV when carrying out discounted cash flow evaluation: Maximum of the managers mainly focus on internal rate of return method, as it helps in identifying overall projects, which will quickly provide the return from investment. However, NPV method is best used by stockholders or shareholders, as they need higher returns from investment rather than quick return. In case of managers they are mainly focused in identifying projects that have the highest IRR, as it will help in generating the cash inflow quicker and use that money on other projects. The investment project does not have to provide higher NPV for the managers to choose that project. In this context, Sultan et al. (2014) mentioned that managers by using IRR method are able to identify the maximum return that might be provided from an investment, which helps in reducing the struggle of finding cost of capital for an investment. Managers with the help of IRR method are able to increase the process of reinvestment, as it allows the organisation to generate higher revenue from the sa me capital. However, Robinson and Burnett (2016) argued that NPV method is more reliable than IRR method, as it accommodates time value of money, which could help in discounting all the relevant future cash inflows. References: Abor, J.Y., 2017. Evaluating Capital Investment Decisions: Capital Budgeting. InEntrepreneurial Finance for MSMEs(pp. 293-320). Springer International Publishing. Alkhamis, N., Noreen, U., Ghonaim, L., Alghonaim, S., Ibrahim, S. and Alturki, R.A.A., 2017. Capital Budgeting and Capital Structure Decisions in Saudi Arabia.Advanced Science Letters,23(1), pp.330-332. Castellucci, V., Garcia-Teran, J., Eriksson, M., Padman, L. and Waters, R., 2016. Influence of sea state and tidal height on wave power absorption.IEEE Journal of Oceanic Engineering. Cucchiella, F., D'Adamo, I. and Koh, S.L., 2015. Environmental and economic analysis of building integrated photovoltaic systems in Italian regions.Journal of Cleaner Production,98, pp.241-252. Kostevek, A., Kleme, J.J., Varbanov, P.S., ?u?ek, L. and Petek, J., 2015. Sustainability assessment of the locally integrated energy sectors for a Slovenian municipality.Journal of Cleaner Production,88, pp.83-89. Kwan, T.H., Pleissner, D., Lau, K.Y., Venus, J., Pommeret, A. and Lin, C.S.K., 2015. Techno-economic analysis of a food waste valorization process via microalgae cultivation and co-production of plasticizer, lactic acid and animal feed from algal biomass and food waste.Bioresource technology,198, pp.292-299. Larson, E.W. and Gray, C., 2013.Project Management: The Managerial Process with MS Project. McGraw-Hill. Malek, A.A., Hasanuzzaman, M., Rahim, N.A. and Al Turki, Y.A., 2017. Techno-economic analysis and environmental impact assessment of a 10 MW biomass-based power plant in Malaysia.Journal of Cleaner Production,141, pp.502-513. Pechmann, A., Schler, I. and Ernst, S., 2016. Possibilities for CO 2-neutral manufacturing with attractive energy costs.Journal of Cleaner Production,138, pp.287-297. Robinson, C.J. and Burnett, J.R., 2016. Financial Management Practices: An Exploratory Study of Capital Budgeting Techniques in the Caribbean Region. Sultan, F., Aziz, M.T., Khokhar, I., Qadri, H., Abbas, M., Mukhtar, A., Manzoor, W. and Yusuf, M.A., 2014. Development of an in-house hospital information system in a hospital in Pakistan.International journal of medical informatics,83(3), pp.180-188. Vora, A.P., Jin, X., Hoshing, V., Saha, T., Shaver, G., Varigonda, S., Wasynczuk, O. and Tyner, W.E., 2017. Design-space exploration of series plug-in hybrid electric vehicles for medium-duty truck applications in a total cost-of-ownership framework.Applied Energy,202, pp.662-672.

Representations of Global Femininity/Masculinity in Contemporary Media

Introduction The change in time and events from a conventional world to one that is sophisticated and modern has been accompanied by changes in representation of masculinity and femininity. This is with regard to how the contemporary media represents both man and woman and its position on this.Advertising We will write a custom research paper sample on Representations of Global Femininity/Masculinity in Contemporary Media specifically for you for only $16.05 $11/page Learn More Contrary to the conventional style of representation where the woman was overshadowed by the man, she is now gaining representation in a powerful and autonomic manner that reveals her self-confidence. This paper will bring into light the changing, as well as the adamant phenomenon of representation of masculinity and femininity by the contemporary media. How Contemporary Media represents Masculinity and Femininity The great shift to contemporary visual media has been accompanied b y a change in the representation of women. According to the contemporary media, the woman is faced with a lot of responsibilities which she must see to it that they are all handled accordingly. As a result the media has brought out the woman as one who is faced with a lot of challenges, making it difficult for her to live up to other people’s expectations. However, it has been shown that, amidst their dilemmas, women resort to traditional intervention with regard to femininity for a solution. Different articles will explain the different ways which women act in relation to femininity. Men on the other hand have always taken up the authoritarian role that depicts power and strength (Leavy, Gnong and Andrea 261-292). Typical images of the modern woman, for instance pop stars like Britney Spears and Jennifer Lopez represent a unique kind of femininity. In this kind of representation, the woman is independent and entitled to her own life. This shows the liberation of women while compared to what was previously the perception of femininity where the woman stayed at home to look after her children and husband. Now, the woman has become more educated and liberated, but the main theme of femininity that has not changed a single bit is beauty. Contemporary media has given the picture of a woman as one who is adventurous, and in so doing has continued to encourage this kind of behavior. This woman is able to capture the best man who is sexually desirable. She then retains this man as long as he is interesting. This kind of woman will also be seen pursuing a great career at the same time. This is a demonstration of the change in representation of femininity in contemporary media which in other words can be considered to be cosmopolitan. It is very different from the traditional method of representation of women as wives and mothers. It is therefore clear that great changes have occurred and transformed the perception of women by the media (Leavy, Gnong and Andrea 261-292).Advertising Looking for research paper on gender studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More The representations of masculinity and femininity by the media are constantly changing and so are the perceptions. The change in representation is what leads to the change in perception as the media is very powerful in influencing people’s attitudes. Previously, the woman was represented as a submissive and obedient wife and mother. Currently, this is not the case as women strive to gain equality with regard to gender. Men on the other hand were represented as having power and authority over the woman. This representation has however changed as men have turned out to become violent so as to acquire hegemony, which is linked to masculinity (Andersen and Gray 446-450). Contemporary media may have a negative impact on the representation of the woman and associated femininity. For example, the implications of the media on porn ography tend to have a negative impact on the women as opposed to men whose hegemony is very evident. The contemporary media fosters growth and availability of pornographic materials. However, as pornography grows, so does its violent nature that is entailed in its content. The video, which is the latest kind of contemporary media, shows very sad sexual fantasies. The perception brought out by this kind of representation is cruelty and unfriendliness to the femininity of women but on the other hand, encourages dominance by the man. This dominance has been portrayed through activities of sexual molestation (Andersen and Gray 446-450). Femininity and masculinity are two different kinds of images which are seen to vary considerably. The femininity of a woman in contemporary media is shown through pictures that bring out the beauty and attractiveness of the woman. The appearance of a woman in enhancing her femininity in certain jobs especially in the tourism industry is very important. The femininity of a woman is portrayed by her feminine appearance. A feminine appearance requires the woman to make her hair, wear make-up and suitable uniform that enhance her femininity. This is opposed to men whose attractiveness or masculinity with regard to the physical body is not required for the application or maintenance of a job. Irrespective of the empowerment that women have obtained, the media still maintains a position of hegemony with regard to gender. An example of this is where, irrespective of the masculine women like Cristina Yang in Grey’s Anatomy and feminine males like George O’Malley, conventional gender expectations are very evident, representing either femininity or masculinity.Advertising We will write a custom research paper sample on Representations of Global Femininity/Masculinity in Contemporary Media specifically for you for only $16.05 $11/page Learn More This can be argued from the point that women continue to be attractive even if they tend to drift towards masculinity. On the other hand, the masculinity aspect among men who try to act in a feminine way is dominant thus will persist (Leavy, Gnong and Andrea 261-292). Contemporary media has used the mind-body dichotomy to bring out differences between men and women and associated masculinity and femininity respectively. This aspect of body and mind is seen to create disparity between masculinity and femininity. Masculinity places a lot of emphasis on the mind while femininity is all about the body. A quote from Bartky Sandra â€Å"Woman’s space is not a field in which her bodily intentionality can be freely realized but an enclosure in which she feels herself positioned and by which she is confined† depicts this (cited in Leavy, Gnong and Andrea 261-292). The concept of women’s space is taken to bring out a common idea of enclosed space. It could mean power or lack of power. This space could also be a symbolic rep resentation of the woman’s body as it is perceived to be associated with gender performance. On the other hand, the masculinity of men is not confined to their bodies. It entails attitudes, ability to think and perception. The dichotomy used reveals that as opposed to women, the masculinity of men is more realized by their ability to hold power and think wisely as opposed to a woman whose femininity is in her beauty (Andersen and Gray 446-450). Conclusion The media is actively involved in representation of both men and women in the content of masculinity and femininity respectively. The perception of masculinity and femininity will continue changing for as long the media keeps on changing the representations of both men and women. Despite the changing representations, one thing is for sure, femininity of a woman with regard to beauty can never change. On the other side, masculinity and power are inseparable. Works Cited Andersen, Robin Gray, Jonathan (Eds). Battleground: The Media. Westport: Greenwood Press, 2008.Advertising Looking for research paper on gender studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Leavy, Patricia, Gnong, Andrea Ross, Lauren. â€Å"Femininity, Masculinity, and Body Image Issues and College-Age Women: An In-depth and Written Interview Study of the Mind-Body Dichotomy†. Qualitative Report, 2009 (14), 261-292, Bibliography Component Bibliography 1. O’ Barr, William. Representations of Masculinity and Femininity in Advertisements. Advertising Educational Foundation, 2006. Reason The article by O’Barr on representations of masculinity and femininity, asserts that advertisements that are represented by the media form a strong ground for emulation and reaction by the concerned parties. The relevance of this article with regard to the topic at hand is brought about in its explanation of what is entailed in masculinity and femininity. Masculinity is associated with power, virility, competitiveness, strength and athleticism. Femininity on the other hand is related to nurturance, beauty, cooperation and submissiveness. The article argues that both m en and women indulge in different activities that reveal their femininity or masculinity. The woman will bring out her femininity through her beauty and provocative postures that lay much emphasis on her sexuality. The femininity of a woman is used to show beauty, attractiveness, passiveness and cooperation. Masculinity on the other hand is associated with aggression, power and strength. Among other aspects of masculinity and femininity that will change, the ones mentioned above are inherent as they are used to define the difference between a man and a woman. It is very clear that both men and women have different roles to play in order to show their masculinity and femininity respectively as represented by different kinds of media. It is worth noting the masculinity and femininity begins at birth after determining the sex of a child. The media has been used to enhance this difference by demonstrating the different ways through which a woman can show her femininity. In addition, it has been applied to represent and show how masculinity is manifested in men (O’ Barr 213-221). 2. Millington, Bradley. Learning Masculinities: Youth, the Media, and Physical Education. Queen’s University, 2004. Reason According to the article by Millington, the media is filled with stereotypes about men and masculinity. This is especially true with reference to violent videos and movies. Since time in memorial, man has always been regarded as the greater sex. Contemporary media represents masculinity in terms of violence. Men have been seen to engage in violent and brutal acts in an attempt to bring out their masculinity. This may not work well for the young males as they will adopt this kind of behavior too. In a bid to reveal and show their masculinity, cases of violence against women will continue to prevail for as long the media will place masculinity in close link with violence. This research article is relevant to the topic as it shows how masculinity is represen ted by the media in the form of violence. This raises a lot of concern on how the young males and females will perceive the different representations by the media. The contemporary media is involved in presenting stereotypes on what is entailed in masculinity and femininity. The media presents the woman as one who is submissive and in so doing, embraces culture in the view of femininity. On the other hand the highly upheld and believed concept of hegemony with regard to masculinity is represented. However, the current position of both masculinity and femininity is not that which alienates femininity from masculinity as the search of equality continues to be contentious. This article raises concerns with reference to the perception of representation of masculinity versus femininity by the media. This is because the young people will be greatly influenced by the media to the extent that they will tend to follow what is represented in the media. The media has always been considered to have a very great impact on the people. This comes about due to misunderstanding that revolves around the issue of representation of masculinity and femininity by the media. This is explained by the fact that people are easily carried away by the media and will tend to follow what the media shows regardless of whether it is favorable or not (Millington, 23-45). Works Cited Millington, Bradley. Learning Masculinities: Youth, the Media, and Physical Education. Queen’s University, 2004. O’ Barr, William. Representations of Masculinity and Femininity in Advertisements. Advertising Educational Foundation, 2006. This research paper on Representations of Global Femininity/Masculinity in Contemporary Media was written and submitted by user K1nley to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The eNotes Blog Top Ten Strangest Questions I’ve Been Asked While Working at a University Library FrontDesk

Top Ten Strangest Questions I’ve Been Asked While Working at a University Library FrontDesk 10. Patron: If I was feeling particularly existentialist, what book would you recommend for me? 9. Patron: Hi. I’m looking for a book called Bay Wolves. Can you help me find it? Me: Sure, let me look it up for you†¦ Hmmm, sorry we don’t have any books by that name. Do you know the author’s name, maybe? Patron: No, but I think it’s spelled kind of weird, like B-E-O wolves. Me: †¦Do you mean Beowulf? 8. Patron: Can you help me find the Law Library? Me: [pulls out a map] The Law Library is right here. You just walk down this street, turn this corner, and you’ll be there. Patron: Thanks, hopefully they’ll have a book about Newton’s Laws. Me: Uh, maybe you’re looking for the Physics Library instead†¦? 7. Patron: Do you have a travel section? Me: Yeah, we have a Study Abroad section. It’s right over there. Patron: Cool. Does that section have Gulliver’s Travels? 6. Patron: Who is the author of Dante’s Inferno? 5. Patron: Hi, I’m looking for a book- The Lord of the Rings. Me: Would you like all three, or are you looking for one of them in particular? Patron: What? It’s not a series. I’m pretty sure there’s only one of them. Me: [confused, but finds him the call numbers for all of them] -an hour later, he returns- Patron: Sorry, I meant Lord of the Flies. 4. Patron: Can I get the biochemistry book? Me: Sure, which one? Patron: Umm, the one with biochemistry questions in it. 3.   Patron: Where is your Shakespeare section? Me: It’s on the third floor, in the â€Å"PR† section. Patron: Cool, thanks. You guys have English versions of them, right? We dont, but its easy enough to translate. 2. Patron: I’m looking for that new book out, by Charles Dickens. Do you have it? Surprise! Dickens is back from the dead! And the winner, one of the most commonly asked questions in the library: 1. Are there books here?

Los Angeles lab report Essay Example | Topics and Well Written Essays - 1000 words

Los Angeles lab report - Essay Example The test of reference is done on the fraction size 10/14mm. In order to understand the operation of the Los Angeles test, an experiment was set to determine the resistance to fragmentation. Apparatus The apparatus that would be used in this experiment include: Los Angeles Machine Recycled Concrete Aggregate Scale Tray Sieve Method. A 5kg of Recycled Concrete Aggregate was introduced in the cylinder via a hatch. The thecharge of eleven steel balls, with each ranging between 45mm and 49mm in diameter, while weighing in totallity between 4690g to 4860g was also added. The hatch lid was bolted in place with the cylinder being rotated about 500 revolutions at a given rate of 31 to 33 RPM (Revolution Per Minute). The machine was operated in a soundproofed cabinet. A built-in counter stopped the machine after 500 revolutions. The hatch was opened, and the contents of the cylinder were emptied into trays set underneath the opening. The balls were removed and the aggregate was sieved using a 1.6mm sieve. For the fraction that was retained on the sieve, was weighed. The result, the Los Angeles Coefficient, was calculated using . All the data collected was recorded in table 1. Table 1: Data collected. Type of aggregate Recycled Concrete Aggregate Initial mass of sample (g) 5000 Mass retained on the 1.6mm sieve (g) 3790 g Type of aggregate Thames Aggregate Initial mass of sample (g) 5000 Mass retained on the 1.6mm sieve (g) 3943 Calculations The Los Angeles Coefficient, LA, was calculated as follows: Aggregate with a LA value of less than 30 (LA30) is considered strong enough for use in coating and road surface treatments (i.e. surface dressing). For example, a faulty scale or a faulty Los Angeles machine may automatically affect the readings of the experiment. It is recommended that for experimental errors to be reduced the following steps should be followed. During the experiment one should ensure that at least three readings for a particular step are taken then an avera ge of the reading obtained to minimize the errors of parallax. The experiment needs to be done at least twice to confirm the recorded values and minimize the errors. The Los Angeles Machine and all the apparatus used for the experiment should always be checked before the start of the experiment to ascertain their efficiency (BS 1377-4, 1990). The experiment could also be done in an area with vacuum conditions in order to minimize the interferences in obtaining the readings demonstrated to air resistance. Whenever the capacitor is by-passed by an emitter, and capacitance of the coupled capacitor is large in regards to the AC frequency signal, the capacitors would be approximated as a circuit that is short (BS EN 1097-2, 1998). Whenever the input signal or voltage is increased the output voltage and the signal would be further vary around the dc bias point that has been established (Highways Agency , 2009). This effect would continue up to when the limiting condition of the voltage is reached. For the current in the circuit, the limiting condition would be VCC/RC, at the end, considered to be high, and a zero at the end considered to be low of the swing. The voltage of the emitter collector and the supply limit reaches a limit when they have a zero and VCC. Additionally, the voltage output and the varying current around the point of bias gives out ac power towards the load (Highways Agency, 2009). The delivered ac power is made to go through the load referred to as RC. AC signal, on

Video Game Popularity Essay Example | Topics and Well Written Essays - 250 words

Video Game Popularity - Essay Example Massive amounts of games are produced every year for, literally, hundreds of thousands of excited fans! Interestingly, in Japan the fastest growing market segment is the elderly citizen, something that is very uncommon here in America due to social attitudes from this group. In Japanese markets, older citizens have a much better status in the family structure and have closer ties with youths in the household. This gives them much more exposure to gaming and lets them explore their personal creativity through technology. The senior citizens in Japan, this being people over the age of 60, seek games with content that involves improving brain power to help keep their mental function sharp and accurate. Games that include different puzzles, mind-teasers, and mathematics are in high demand and make a considerable profit margin for gaming manufacturers.Conclusion  The profit potential is always there for the gaming industry because of the widespread cultural adopting of gaming as a lifes tyle activity. It is big money! At the global level, sales of gaming will only continue to rise because they represent a little something for everyone in terms of content. With the development of new technologies will come new video game inspirations using a variety of different console and online formats. Gaming provides countless hours of personal recreation, the ability to sharpen mental focus, and explore their aggressions in a non-physical way by identifying with on-screen characters.